Design and Format
The original look of the Chicago Reader in 1971 was devised by owner-founder Bob McCamant. In 2004, a redesign by the Barcelona, Spain, firm of Jardi + Utensil introduced a new logo and extensive use of color, including a magazine-style cover. In 2007, under the ownership of Creative Loafing, the paper was converted to a single-section tabloid.
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“If I knew for a certainty that a man was coming to my house with the conscious design of doing me good, I should run for my life ... for fear that I should get some of his good done to me,some of its virus mingled with my blood.”
—Henry David Thoreau (18171862)
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