Business Model
Chess Kids offers coaching for individuals, chess clubs and school programs, runs educational holiday programs for children. The cost of the programs are paid on either an hourly or package basis, depending on the type of program and the organization purchasing the package. Chess equipment and supplies sold through their affiliated retail outlet, Chess World, include chess boards and pieces, books, chess clocks, and chess tables.
The company started franchising the concept as a method of expanding to other areas. After reaching 5 franchises in Melbourne and Adelaide the business model changed and all franchises were bought back by the company. Chess Kids New Zealand was started in late 2009 to replicate the business model.
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