Da Ai Television
Cheng Yen it was officially launched 'Da Ai Satellite Television' (慈濟大愛電視台; Cí jì Dà Ài Diàn Shì Tái) a 24-hours in daily of satellite television station on 1 January 1998. The goal behind this effort was to provide television that was free from violence, war, exploitation, and other negative things that pollute the human spirit.
Da Ai continues to operate today. Commercial-free, it operates twenty-four hours a day and is partially funded by a nationwide recycling effort. Individuals and corporations also provide donations to allow the channel to maintain its commercial-free status.
Da Ai features non-political news generally free of negativity and violence, teaching lectures from Cheng Yen and serial programs designed to extol the virtues of living a good life, often profiling people who made major changes in their life for the better.
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Famous quotes containing the word television:
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)