Founding of Revlon
When Elka, the cosmetics company he worked for, did not promote him to the position of national distributor, Revson decided to go into business for himself. Beginning in 1932, the company specialized in nail polish, offering a wider variety of colors than had been currently available. It was marketed through beauty salons and, later, department stores. Revlon Cosmetics then introduced matching lipsticks and entered the perfume and fragrance market with great success. Revson served as president of the firm from 1932 to 1962, and then as chairman until his death in 1975.
Read more about this topic: Charles Revson
Famous quotes containing the word founding:
“The responsible business men of this country put their shoulders to the wheel. It is in response to this universal demand that we are founding today, All-American Airways.”
—John Dos Passos (1896–1970)