Founding of Revlon
When Elka, the cosmetics company he worked for, did not promote him to the position of national distributor, Revson decided to go into business for himself. Beginning in 1932, the company specialized in nail polish, offering a wider variety of colors than had been currently available. It was marketed through beauty salons and, later, department stores. Revlon Cosmetics then introduced matching lipsticks and entered the perfume and fragrance market with great success. Revson served as president of the firm from 1932 to 1962, and then as chairman until his death in 1975.
Read more about this topic: Charles Revson
Famous quotes containing the word founding:
“... there is no way of measuring the damage to a society when a whole texture of humanity is kept from realizing its own power, when the woman architect who might have reinvented our cities sits barely literate in a semilegal sweatshop on the Texas- Mexican border, when women who should be founding colleges must work their entire lives as domestics ...”
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