Dynamic Tension
Atlas' "Dynamic Tension" program consists of twelve lessons and one final perpetual lesson. Each lesson is supplemented with photos of Atlas demonstrating the exercises. Atlas' lesson booklets added commentary that referred to the readers as his friends and gave them an open invitation to write him letters to update him on their progress and stories. His products and lessons have sold millions, and Atlas became the face of fitness. Among the people who took Atlas' course were Max Baer, heavyweight boxing champion from 1934 to 1935, Rocky Marciano, heavyweight boxing champion from 1952 to 1956 and Joe Louis, heavyweight boxing champion from 1937 to 1949.
Read more about this topic: Charles Atlas
Famous quotes containing the words dynamic and/or tension:
“The nearer a conception comes towards finality, the nearer does the dynamic relation, out of which this concept has arisen, draw to a close. To know is to lose.”
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