Advertising
Channel M's extremely localised audience was unusual for a British television channel, providing an opportunity for local advertising on a Greater Manchester-wide scale.
The majority of the commercials shown on Channel M were produced in house by the commercial producers. The commercials attempted to attract a localised audience. Large companies like Ikea and DFS also advertised on Channel M, the former during the opening of Greater Manchester's first Ikea store in Ashton-under-Lyne. The channel itself also filmed, edited and produced commercials.
Read more about this topic: Channel M
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (18721945)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (18671945)
“Now wait a minute. You listen to me. Im an advertising man, not a red herring. Ive got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I dont intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)