History of The House
Krug was established in 1843 by Johann-Joseph Krug, a German immigrant from Mainz on the Rhine. In relative terms, this makes it a middle-aged to young house, compared to the old houses in Champagne, several of which have been going for more than ten generations. Johann learned his trade at Champagne Jacquesson for nine years before setting up Krug at Reims. His son, Paul continued the family business, who was succeeded by his son, Joseph Krug II in 1910. Joseph's nephew, Jean Seydoux, took the reins in 1924. Jean Sedoux, together with Paul Krug II are generally credited with creating the Krug style with the now defunct Private Cuvée. In 1962, Henri Krug took over the house, and he is still largely responsible for the winemaking decisions here, along with Eric Lebel. The house is now part of global conglomerate Louis Vuitton Moët Hennessy (LVMH). Like most of the companies in the group, Krug runs with a certain amount of autonomy. This perceived and real autonomy has played a large role in maintaining the house's reputation and consistent style.
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