History
Ceres was founded in 1989 when Joan Bavaria, then-president of Trillium Asset Management, formed an alliance with leading environmentalists with the goal of changing corporate environmental practices. She named the organization the "Coalition for Environmentally Responsible Economies", or CERES, after the Roman goddess of fertility and agriculture.
That same year, following the Exxon Valdez oil spill, CERES announced the creation of the Valdez Principles (later renamed the CERES Principles), a 10-point code of corporate environmental conduct to be publicly endorsed by Ceres companies.
In 1993, following lengthy negotiations, Sunoco became the first Fortune 500 company to endorse the Ceres Principles. Since then, over 50 companies have endorsed the Ceres Principles, including 13 Fortune 500 companies that have adopted their own equivalent environmental principles.
In 2003, the organization dropped the CERES acronym and rebranded itself as "Ceres".
Read more about this topic: Ceres (organization)
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