CBS Daytime - Executives

Executives

Name Title Years Notes
Bud
Grant
Vice President of Daytime Programming 1965–1975 He was the head of CBS Daytime programming at the time The Young and the Restless went into development and he gave the show the green light.
Mike Ogiens Vice President of Daytime Programming 1975–1979 Mike was in charge of CBS Daytime programming by 1978.
Brian Frons Senior Vice President of Daytime Programming 1979–1983 Brian was in charge of CBS Daytime. Under his Leadership, he canceled Love Of Life, awarded The Young and the Restless to move to a different time slot and eventually expand to a full hour, and canceled Search for Tomorrow in March of 1982 to replace it with a new soap opera, Capitol. Frons eventually left to work for NBC.
Michael Brockman Vice President of Daytime Programming 1983–1989 Departed in July 1989 when he left to join ABC Daytime.
Lucy Johnson Senior Vice President of Daytime Programming 1989–2003 Departed her post at the end of January 2003. Johnson had been with the network for 14 years. At the time of Johnson's departure, CBS president Les Moonves went on record to state "What Lucy has achieved with our daytime lineup may never happen again. To maintain a position of leadership for more than 13 years in any field is an unbelievable accomplishment. To do it in television, where viewing habits can change dramatically, is even more impressive."
Barbara Bloom Senior Vice President of Daytime Programming 2003–2011 Served as Executive Vice President from January 2003 to February 2011. Bloom reported to Nina Tassler who in turn reported to her boss Nancy Tellem who reported to head CBS president Leslie Moonves. Previously worked as a writer and producer on ABC Daytime. In an unusual move for a network executive, Bloom, a WGA member who used to write for ABC's Port Charles, also wrote breakdowns, and accepted on-screen credit for two episodes of The Young and the Restless in 2007. Bloom gave input into the CBS soaps long-term storylines and gave extensive notes on every single outline and script - a practice that had long been in place during her tenure at ABC. She also oversaw the search for a new host of The Price is Right, successfully replacing the retiring Bob Barker with Drew Carey as well as the introduction of CBS' first daytime talk show The Talk.
Richard Mensing Vice President of Daytime Programming 2003–2008 Mensing was raised in Richmond, VA, and had been with CBS Daytime from 2003–2008 working along side of Barbara Bloom, and was ABC Daytime's Creative Director from 1999–2002. Replaced by Michelle Newman in May 2008.
Michelle Newman Vice President of Daytime Programming 2008–2012 Replaced Richard Menning while working along side Barbara Bloom. Served as interim Senior Vice President after Bloom left, and until McDaniel was named as the permanent replacement for Bloom.
Angelica McDaniel Senior Vice President of Daytime Programming 2012–present

Assumed this position in early 2012. Joined CBS in 2010 as in the Daytime division working along side of Barbara Bloom and Michelle Newman.

Margot Wain Vice President of Daytime Programming 2012-present Had been a CBS daytime executive since Lucy Johnson's tenure. Wain was considered as a contender as a successor had yet to be announced after Barbara Bloom stepped down, but the job eventually went to Angelica McDaniel, whom Wain works along side of.

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