CBBC

CBBC (a contraction of the original name Children's BBC) is one of two brand names used for the BBC's children's television strands. Between 1985 and 2002, CBBC was the name given to all the BBC's programmes on TV for children aged under 14. Today, CBBC is joined by two dedicated digital channels, launched in 2002 and using the same brands and presentation and the programme strands.

CBBC is the name given to the digital channel for children aged 4–12, and also the brand used for CBBC programming on BBC One and CBeebies is the digital channel for children aged under 6, and also airs its own strand on BBC One and Two. In 2006, as part of the BBCs Creative Futures strategic review, the CBBC brand was redefined as being for children aged 6–12. A new brand for teenagers, BBC Switch, was launched in 2007 and ended in 2010, though this did not have a dedicated channel and was not part of the BBC Children's division.

CBBC currently broadcasts as a 12-hour-a-day digital channel (the CBBC Channel) available on most UK digital platforms from 7am to 7pm. The brand is also used for the broadcast of children's programmes on BBC One (weekday afternoons) and BBC Two (mornings, daily), although these strands are to be phased out by the end of 2012, as part of the BBC's "Delivering Quality First" cost-cutting initiative. CBBC programmes are also broadcast in high definition alongside other BBC content on the BBC HD channel, generally from 3:30pm to 7pm on weekends, unless the channel is covering other events. BBC-produced children's programming, in native languages of Scotland and Wales, also airs on BBC Alba and S4C respectively.