Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. The phrase "category management" was coined by Brian F. Harris.
Read more about Category Management: Category Management in A Retail Context, Definition of Category Management (retail), Rationale For Category Management, Definition of A Category, The Category Management 8-step Process (retail), Category Captains, Governmental Concerns About Category Management, Category Management Association, Modified Category Management, Category Management in Purchasing
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