Category Management Association
The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing.
Highlights
- The Association features a weekly e-newsletter, Share Groups, resource directories, best practice surveys, and global events, and is the only organization certifying individual professionals and companies based on industry-wide recognized standards.
Membership
- Global members include businesses and individuals from the top consumer goods companies and leading retailers, plus mid-size companies, universities, and solution providers. The CMA collaborates with its members to realize best practices and advance the discipline of category management. Together we solve common problems with innovative solutions.
The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management.
Read more about this topic: Category Management
Famous quotes containing the words category, management and/or association:
“The truth is, no matter how trying they become, babies two and under don’t have the ability to make moral choices, so they can’t be “bad.” That category only exists in the adult mind.”
—Anne Cassidy (20th century)
“People have described me as a “management bishop” but I say to my critics, “Jesus was a management expert too.””
—George Carey (b. 1935)
“With all their faults, trade-unions have done more for humanity than any other organization of men that ever existed. They have done more for decency, for honesty, for education, for the betterment of the race, for the developing of character in man, than any other association of men.”
—Clarence Darrow (1857–1938)