Category Management Association
The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing.
Highlights
- The Association features a weekly e-newsletter, Share Groups, resource directories, best practice surveys, and global events, and is the only organization certifying individual professionals and companies based on industry-wide recognized standards.
Membership
- Global members include businesses and individuals from the top consumer goods companies and leading retailers, plus mid-size companies, universities, and solution providers. The CMA collaborates with its members to realize best practices and advance the discipline of category management. Together we solve common problems with innovative solutions.
The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management.
Read more about this topic: Category Management
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