Advertising
The Carlton Draught: Big Ad used viral marketing techniques before being released on television.
A second comical viral campaign was initiated in September 2006 entitled Flash Beer. It is focused on a character named Kevin Kavendish (played by Aaron Bertram) applying for a job as a brewer in Carlton Draught. At first, he is rejected then copies a dance sequence in the movie Flashdance to the song Flashdance... What a Feeling and is accepted.
The Chasers War On Everything "Ad Road Tested" The Ad. Carlton Draught used to be the main sponsor of the Australian Football League but was superseded by Toyota.
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