Advertising
Carlsberg's tagline "Probably the best beer in the world" was created in 1973 by Saatchi and Saatchi for the UK market. It began to appear in company corporate ads around the world from the 1980s onwards. The voice over for the original ad. in 1975 was voiced by actor Orson Welles, his voice has been used repeatedly over the years. The Canadian-born voice-over artist Bill Mitchell was also used when hiring Orson Welles became too expensive. In some countries the tagline has been adapted to "Probably the best lager in the world".
Carlsberg was featured in the film Ice Cold in Alex (not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for".
Carlsberg has been criticised of breaking their own code of conduct for alcohol advertisement in Malawi.
Read more about this topic: Carlsberg Group
Famous quotes containing the word advertising:
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