Awareness Campaigns
In 2008, CMA launched an advocacy campaign to put Canada's doctor shortage on the federal political agenda. The campaign, which claimed that over 5 million Canadians had no access to a family doctor and that Canada needed 26,000 more physicians to meet the average in most other industrialized countries, was designed by Ottawa creative agency McMillan integrated marketing.
Read more about this topic: Canadian Medical Association
Famous quotes containing the words awareness and/or campaigns:
“Humility has its origin in an awareness of unworthiness, and sometimes too in a dazzled awareness of saintliness.”
—Colette [Sidonie Gabrielle Colette] (1873–1954)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)