Success
As a vehicle to promote interest in reading and books and to increase sales, Canada Reads has been a signal success. Even already successful titles see increases in sales driven by their inclusion in the contest: sales of Michael Ondaatje's In the Skin of a Lion increased by 80,000 in 2002, the year of its appearance on Canada Reads. Its publisher, Random House of Canada attributed much of this increase to Canada Reads.
The success for lesser known titles can be as marked. Hubert Aquin's Next Episode sold 18,500 copies in the year when it won Canada Reads.
For the 2005 edition, sales of Jacques Poulin's Volkswagen Blues, which usually are about 200 copies a year, increased to 7,500 between the time the nominations were announced and the shows began airing. During the same period, 7,000 copies of Frank Parker Day's Rockbound were shipped by its publisher, the University of Toronto Press.
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Famous quotes containing the word success:
“Men of extraordinary success, in their honest moments, have always sung, “Not unto us, not unto us.” According to the faith of their times, they have built altars to Fortune, or to Destiny, or to St. Julian. Their success lay in their parallelism to the course of thought, which found in them an unobstructed channel; and the wonders of which they were the visible conductors seemed to their eye their deed.”
—Ralph Waldo Emerson (1803–1882)
“We mothers are learning to mark our mothering success by our daughters’ lengthening flight. When they need us, we are fiercely there. But we do not need them to need us—or to become us.”
—Letty Cottin Pogrebin (20th century)
“The story of Americans is the story of arrested metamorphoses. Those who achieve success come to a halt and accept themselves as they are. Those who fail become resigned and accept themselves as they are.”
—Harold Rosenberg (1906–1978)