Success
As a vehicle to promote interest in reading and books and to increase sales, Canada Reads has been a signal success. Even already successful titles see increases in sales driven by their inclusion in the contest: sales of Michael Ondaatje's In the Skin of a Lion increased by 80,000 in 2002, the year of its appearance on Canada Reads. Its publisher, Random House of Canada attributed much of this increase to Canada Reads.
The success for lesser known titles can be as marked. Hubert Aquin's Next Episode sold 18,500 copies in the year when it won Canada Reads.
For the 2005 edition, sales of Jacques Poulin's Volkswagen Blues, which usually are about 200 copies a year, increased to 7,500 between the time the nominations were announced and the shows began airing. During the same period, 7,000 copies of Frank Parker Day's Rockbound were shipped by its publisher, the University of Toronto Press.
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Famous quotes containing the word success:
“Priests and physicians should never look one another in the face. They have no common ground, nor is there any to mediate between them. When the one comes, the other goes. They could not come together without laughter, or a significant silence, for the one’s profession is a satire on the other’s, and either’s success would be the other’s failure.”
—Henry David Thoreau (1817–1862)
“She knows there’s no success like failure
And that failure’s no success at all.”
—Bob Dylan [Robert Allen Zimmerman] (b. 1941)
“The common idea that success spoils people by making them vain, egotistic, and self- complacent is erroneous; on the contrary, it makes them, for the most part, humble, tolerant, and kind. Failure makes people cruel and bitter.”
—W. Somerset Maugham (1874–1966)