Success
As a vehicle to promote interest in reading and books and to increase sales, Canada Reads has been a signal success. Even already successful titles see increases in sales driven by their inclusion in the contest: sales of Michael Ondaatje's In the Skin of a Lion increased by 80,000 in 2002, the year of its appearance on Canada Reads. Its publisher, Random House of Canada attributed much of this increase to Canada Reads.
The success for lesser known titles can be as marked. Hubert Aquin's Next Episode sold 18,500 copies in the year when it won Canada Reads.
For the 2005 edition, sales of Jacques Poulin's Volkswagen Blues, which usually are about 200 copies a year, increased to 7,500 between the time the nominations were announced and the shows began airing. During the same period, 7,000 copies of Frank Parker Day's Rockbound were shipped by its publisher, the University of Toronto Press.
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Famous quotes containing the word success:
“She knows there’s no success like failure
And that failure’s no success at all.”
—Bob Dylan [Robert Allen Zimmerman] (b. 1941)
“I fear the popular notion of success stands in direct opposition in all points to the real and wholesome success. One adores public opinion, the other, private opinion; one, fame, the other, desert; one, feats, the other, humility; one, lucre, the other, love; one, monopoly, and the other, hospitality of mind.”
—Ralph Waldo Emerson (1803–1882)
“I am from time to time congratulating myself on my general want of success as a lecturer; apparent want of success, but is it not a real triumph? I do my work clean as I go along, and they will not be likely to want me anywhere again. So there is no danger of my repeating myself, and getting to a barrel of sermons, which you must upset, and begin again with.”
—Henry David Thoreau (1817–1862)