Success
As a vehicle to promote interest in reading and books and to increase sales, Canada Reads has been a signal success. Even already successful titles see increases in sales driven by their inclusion in the contest: sales of Michael Ondaatje's In the Skin of a Lion increased by 80,000 in 2002, the year of its appearance on Canada Reads. Its publisher, Random House of Canada attributed much of this increase to Canada Reads.
The success for lesser known titles can be as marked. Hubert Aquin's Next Episode sold 18,500 copies in the year when it won Canada Reads.
For the 2005 edition, sales of Jacques Poulin's Volkswagen Blues, which usually are about 200 copies a year, increased to 7,500 between the time the nominations were announced and the shows began airing. During the same period, 7,000 copies of Frank Parker Day's Rockbound were shipped by its publisher, the University of Toronto Press.
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—Ellen Glasgow (1873–1945)
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—Ralph Waldo Emerson (1803–1882)
“One general builds his success on ten thousand bleaching bones.”
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