History
After much pressure by the General Motors Board of Directors, William C. Durant agreed in 1919 to construct a permanent headquarters in Detroit for the company he formed in 1908. The corporation purchased the block between Cass and Second on West Grand Boulevard and removed the 48 structures from the site to begin work.
Groundbreaking was held June 2, 1919 and the Cass Avenue wing was ready for occupancy in November 1920 while the remainder of the building was under construction. The building was originally named for Durant, but an internal power struggle led to his ouster in 1921 and the structure was renamed the General Motors Building. However, the initial āDā had already been carved above the main entrance and in several other places on the building where they remain today.
The structure served as General Motors world headquarters from 1923 until 2001 when it moved the last of its employees to the Renaissance Center on the Detroit River. In 1999, General Motors transferred the property to New Center Development, Inc., a non-profit venture controlled by TrizecHahn Office Properties which acted as developer and began renovation on the upper floors which GM vacated in 2000. The Annex was constructed shortly after the main building, and in the 1940s, it was connected to the adjacent Argonaut Building with a pedestrian bridge on the fourth floor. A parking structure was constructed to the east across Cass Avenue and also connected with a pedestrian bridge. A third bridge was constructed across Grand Boulevard in the early 1980s, to connect the building with New Center One and the St. Regis Hotel.
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—Ralph Waldo Emerson (18031882)
“When we of the so-called better classes are scared as men were never scared in history at material ugliness and hardship; when we put off marriage until our house can be artistic, and quake at the thought of having a child without a bank-account and doomed to manual labor, it is time for thinking men to protest against so unmanly and irreligious a state of opinion.”
—William James (18421910)