C. M. Russell Museum Complex - Attendance and Revenues

Attendance and Revenues

The museum had approximately 19,000 visitors a year in 1953 and 1954. From 1955 to 1958, the museum saw visitorship of roughly 10,500 a year. Visitorship rose to more than 23,000 people a year in 1963.

By 2003, the museum said that 76 percent of its visitors were non-Montanans.

Year Visitorship
1998 60,397
1999 57,582
2000 48,540
2001 54,157
2002 51,534
2003 51,758
2004 45,133
2005 50,000
2006 45,973
2007 39,503
2008 39,282
2009 ?
2010 30,689

In 2006, the museum's executive director said that the organization's revenues are generated, in roughly equal parts, by the annual auction event, membership payments and donations, museum admissions, museum shop and art sales. "The Russell" auction had sales of $1.35 million in 2011.

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