Canada
Shortly after the end of World War II, the Ontario Cream Producers Marketing Board and the Dairy Producers of Canada began a campaign to promote their products. Butter sculpting was initiated as part of this campaign along with the slogan "It's better with butter". This was intended to increase butter's market share in competition to the high-powered advertising for margarine in the late 1940s. Butter sculptures were displayed at both the Canadian National Exhibition and Royal Agricultural Winter Fairs in Toronto. Ross Butler was the first Canadian artist to sculpt in butter at these fairs. Ross' reputation as a farm animal artist was well known by the dairy people. He created many different life size butter sculptures between 1947 and 1954. Some of the subjects included Bessie the Butter Cow with her calf Buttercup, Barbara the Milkmaid and her butter cow, Ideal Guernsey, Canadian Olympic Figure Skater Barbara Ann Scott, Laura Secord and her cow, Royal Canadian Mounted Policeman and Queen Elizabeth II on her horse Winston. Each sculpture was life sized. They were created in refrigerated, glass cased enclosures and were displayed for the duration of each fair. At the end of the events, the butter was reclaimed and put back in the trade. The last butter sculptures that Ross created were Queen Elizabeth II and Prince Philip at the Western Fair in London, Ontario in 1956. After that, he returned to working in clay with the familiar subjects of cattle and horses. In 1986, a fitting tribute to Ross Butler at the Royal Agricultural Winter Fair included his likeness sculpted in butter by Windsor artist, Christopher Rees.
Read more about this topic: Butter Sculpture
Famous quotes containing the word canada:
“Canadians look down on the United States and consider it Hell. They are right to do so. Canada is to the United States what, in Dante’s scheme, Limbo is to Hell.”
—Irving Layton (b. 1912)
“What makes the United States government, on the whole, more tolerable—I mean for us lucky white men—is the fact that there is so much less of government with us.... But in Canada you are reminded of the government every day. It parades itself before you. It is not content to be the servant, but will be the master; and every day it goes out to the Plains of Abraham or to the Champs de Mars and exhibits itself and toots.”
—Henry David Thoreau (1817–1862)
“Though the words Canada East on the map stretch over many rivers and lakes and unexplored wildernesses, the actual Canada, which might be the colored portion of the map, is but a little clearing on the banks of the river, which one of those syllables would more than cover.”
—Henry David Thoreau (1817–1862)