Burrard Bridge - Electronic Billboard

Electronic Billboard

In December, 2009 the Squamish First Nation erected an electronic billboard on their land adjacent to the south end of the bridge on the west side. It is visible to traffic travelling in both directions on the bridge and each screen (one for each direction) measures 9 meters wide x 3 meters tall. The advertisements will cycle evey 10 seconds. There has been controversy and protest from neighbouring residents who claim the billboard is unsightly, blocks view corridors of the mountains and even that it is a dangerous distraction to drivers. There are at least five other similar billboards going up near the Lions Gate Bridge and Ironworkers Memorial Second Narrows Crossing as well as near the Stawamus Chief on Highway 99. The billboards were approved by the federal government. Local and regional governments have acknowledged they have no control over what is done on native reserve lands. The Squamish Nation has stated that the purpose of the billboards is primarily to make money. On June 9th 2011 a stamp of the bridge's art deco style was released through Canada Post.

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