Broadway Plaza (Denver) - Development

Development

Broadway Plaza Shopping Center was the idea of Allan S. Reiver, a Denver real estate developer, who had redeveloped a number of historic buildings in downtown Denver. Influenced by the high-flying 1980s, he envisioned Broadway Plaza as a high-end shopping destination, despite it being built in a working class and industrial neighborhood. Reiver's company Realities, Inc. signed a contract to develop Printemps locations around the United States, the first being at Broadway Plaza. Reiver's partner at Broadway Plaza, former Atlantic Richfield Co CEO Robert O. Anderson, played a major part in convincing Printemps to locate in Denver. Land for the giant project was purchased in 1984 with financing from Red Hill Savings, a division of Hill Financial of Red Hill, Pa.

The shopping center was to have three components: Printemps and the International Collection of boutique stores; the Denver Design Center, and an office building renovated from the Montgomery Ward complex. The shopping center opened in late 1986, and by late 1987, numerous smaller stores were closing in the International Collection, despite being offered free rent before the opening of Printempts.

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