Data Gathering
BARB's current research contracts have been awarded to three different market research companies: RSMB, Ipsos MORI and Kantar Media. The contracts run from January 2010 to the end of 2015, with options to extend further.
RSMB are responsible for survey design, quality control and calculation methodology. Ipsos MORI's role is to survey the characteristics of the television owning population, including an element of direct recruitment to the viewing panel. Kantar Media is responsible for establishing and maintaining the new BARB viewing panel. It has a separate contract covering meter panel installation, data retrieval, processing and audience reporting functions.
Read more about this topic: Broadcasters' Audience Research Board
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