The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created to replace a previous system, where the BBC and ITV companies compiled their own ratings, JICTAR. It is owned by the BBC, the ITV companies, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV which tracks the programmes they watch.
Read more about Broadcasters' Audience Research Board: Business, Data Gathering
Famous quotes containing the words audience, research and/or board:
“There’s more bad music in jazz than any other form. Maybe that’s because the audience doesn’t really know what’s happening.”
—Pat Metheny (b. 1954)
“Our science has become terrible, our research dangerous, our findings deadly. We physicists have to make peace with reality. Reality is not as strong as we are. We will ruin reality.”
—Friedrich Dürrenmatt (1921–1990)
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