The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created to replace a previous system, where the BBC and ITV companies compiled their own ratings, JICTAR. It is owned by the BBC, the ITV companies, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV which tracks the programmes they watch.
Read more about Broadcasters' Audience Research Board: Business, Data Gathering
Famous quotes containing the words audience, research and/or board:
“We are born at the rise of the curtain and we die with its fall, and every night in the presence of our patrons we write our new creation, and every night it is blotted out forever; and of what use is it to say to audience or to critic, “Ah, but you should have seen me last Tuesday”?”
—Michéal MacLiammóir (1899–1978)
“After all, the ultimate goal of all research is not objectivity, but truth.”
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“Don’t tell me what delusion he entertains regarding God, or what mountebank he follows in politics, or what he springs from, or what he submits to from his wife. Simply tell me how he makes his living. It is the safest and surest of all known tests. A man who gets his board and lodging on this ball in an ignominious way is inevitably an ignominious man.”
—H.L. (Henry Lewis)