Broadcast Programming - Scheduling Strategies

Scheduling Strategies

A typical scheduling strategy used in Argentinian radio and television is called "pase" (Spanish for a "pass" as in a player passing the ball to another player of the same team). A few minutes before the end of a live broadcast show, followed by another live broadcast show, people from both programmes will share some air time together. This may be used for people from the starting programme to anticipate its contents of the day, or to participate in an ongoing discussion in the previous show, or simply for an entirely independent debate or chat that will not be furthered after the "pase". On the radio, where newscasts are usually broadcast every thirty minutes, often in coincidence with the end of a show, the "pase" may take some minutes before the news, and sometimes some minutes afterwards, too.

Alternatively, if there is no "pase", light jokes or comments can be made in a show involving people of the following show, so that some viewers or listeners might be interested in hearing what the reply will be.

Also, when a station has a new show starting, or if it needs to boost its ratings, part of its cast will be featured in other programmes in the same station, inserted in the dynamics of the programme they are in. For example they will participate in game shows, be interviewed by the journalists of the station, make cameos in a series, substitute for the usual staff of other shows in their habitual functions, etc. Additionally, hosts of live programmes may mention repeatedly the new show and its time slot, trying to encourage their own viewers to watch it.