Broadcast programming or scheduling is the practice of organizing television shows or radio programs in a daily, weekly, or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their programs to build an audience for a new show, retain that audience, or compete with other broadcasters' programs. In the United Kingdom, this is known as TV listings.
Television scheduling strategies are employed to give programs the best possible chance of attracting and retaining an audience. They are used to deliver programs to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most likely to be effective (Ellis 2000 p. 136). Digitally based broadcast programming mechanisms are known as electronic program guides (EPG).
At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring that every second of airtime is covered.
Read more about Broadcast Programming: Programming History, Scheduling Strategies
Famous quotes containing the words broadcast and/or programming:
“Radio news is bearable. This is due to the fact that while the news is being broadcast the disc jockey is not allowed to talk.”
—Fran Lebowitz (b. 1951)
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)