Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 a.m. and 10:00 a.m.). Often hosted by a small team of male and female hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents.
The world's first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on 14 January 1952, on the U.S. television network NBC. 60 years later, the Today show still remains number one in the morning rating and since its start many other stations around the world followed NBC's lead and copied their successful format.
Famous quotes containing the words breakfast and/or television:
“As soon as we are born, if we could but get up, bath, dress, shave, breakfast once for all, if we could cut these monotonous cycles of routine. If the sun rose it would stay up, or once we were alive we were immortal!”
—W.N.P. Barbellion (18891919)
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving ones ordinary surroundings, soap operas are in fact spatially inseparable from the rest of ones life. In homes where television is on most of the time, they are also temporally integrated into ones real life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)