Sexualization Controversy
New concerns over the body image and lifestyle the Bratz dolls allegedly promote were raised by the American Psychological Association when they established their "Task Force on the Sexualization of Girls" in February 2007. In their published report, they cited concern over the adult-like sexuality the Bratz dolls allegedly portray.
Bratz dolls come dressed in sexualized clothing such as miniskirts, fishnet stockings, and feather boas. Although these dolls may present no more sexualization of girls or women than is seen in MTV videos, it is worrisome when dolls designed specifically for 4- to 8-year-olds are associated with an objectified adult sexuality.
— APA Task Force on the Sexualization of Girls, Report of the APA Task Force on the Sexualization of Girls
Bratz were not the only dolls to be criticized in this report, which highlighted not only toys but also other products and the wider media; including the Bratz animated series. In the United Kingdom, a spokesman for Bratz defended the toy line by saying that Bratz are purchased by over-eights and are directed to the preteen and teen market. They are for 11–18 year old girls, and that the focus on the dolls while on looks was not on sexualization and that friendship was also a key focus of Bratz dolls.
The Bratz brand, which has remained number one in the UK market for 23 consecutive months focuses core values on friendship, hair play and a 'passion for fashion'.
— Bratz spokesman, 'The Daily Telegraph
The spokesman quoted Dr. Bryan Young of Exeter University as saying "parents may feel awkward but I don't think children see the dolls as sexy. They just think they're pretty". Isaac Larian, in comments given to the BBC, voiced the opinion that the report was a "bunch of garbage" and that the people who wrote it were acting irresponsibly.
Read more about this topic: Bratz, Products and History
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