Studies
According to a recent Association of National Advertisers survey on branded entertainment: Madison+Vine: Branded Entertainment Survey, ANA Advertising Financial Management Conference, 05/03/05.
- 80 percent agree B.E provides for alignment of brand with relevant content
- 72 percent believe B.E. has the ability to make stronger emotional connections with the consumer
- 72 percent believe B.E. builds brand affinity with a desired target group/demographic
- 55 percent say B.E. is effective in avoidance of traditional consumer clutter
- 48 percent says B.E. provides for protection from increased consumer control due to new technologies, i.e. TiVo
- 10 percent thinks B.E. is a trendy, sexy, communication tool
(survey respondents are marketers and members of the ANA)
Madison+Vine: Branded Entertainment Survey, ANA Advertising Financial Management Conference, 05/03/05.
Read more about this topic: Branded Entertainment
Famous quotes containing the word studies:
“What happiness did poor Mother’s studies bring her? It is the melancholy tendency of such studies to separate people from their friends and neighbors and fellow creatures in whom alone lies one’s happiness.”
—Mary Potter Playne (c. 1850–?)
“These studies which stimulate the young, divert the old, are an ornament in prosperity and a refuge and comfort in adversity; they delight us at home, are no impediment in public life, keep us company at night, in our travels, and whenever we retire to the country.”
—Marcus Tullius Cicero (106–43 B.C.)
“His life itself passes deeper in nature than the studies of the naturalist penetrate; himself a subject for the naturalist. The latter raises the moss and bark gently with his knife in search of insects; the former lays open logs to their core with his axe, and moss and bark fly far and wide. He gets his living by barking trees. Such a man has some right to fish, and I love to see nature carried out in him.”
—Henry David Thoreau (1817–1862)