Purpose
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy.
Examples of brand loyalty promotions
- My Coke Rewards
- Pepsi Stuff
- Marriott Rewards
Read more about this topic: Brand Loyalty
Famous quotes containing the word purpose:
“No further evidence is needed to show that “mental illness” is not the name of a biological condition whose nature awaits to be elucidated, but is the name of a concept whose purpose is to obscure the obvious.”
—Thomas Szasz (b. 1920)
“Some of my friends spoke as if I was coming to the woods on purpose to freeze myself.”
—Henry David Thoreau (1817–1862)
“Our policy is directed not against any country or doctrine, but against hunger, poverty, desperation and chaos. Its purpose should be the revival of a working economy in the world so as to permit the emergence of political and social conditions in which free institutions can exist.”
—George Marshall (1880–1959)