Purpose
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy.
Examples of brand loyalty promotions
- My Coke Rewards
- Pepsi Stuff
- Marriott Rewards
Read more about this topic: Brand Loyalty
Famous quotes containing the word purpose:
“In criticism I will be bold, and as sternly, absolutely just with friend and foe. From this purpose nothing shall turn me.”
—Edgar Allan Poe (1809–1845)
“The purpose of population is not ultimately peopling earth. It is to fill heaven.”
—Graham D. Leonard (b. 1921)
“In those days, when my hands were much employed, I read but little, but the least scraps of paper which lay on the ground, my holder, or tablecloth, afforded me as much entertainment, in fact answered the same purpose as the Iliad.”
—Henry David Thoreau (1817–1862)