External
Brand engagement between a brand and its consumers/potential consumers is a key objective of a brand marketing effort.
In general, the ways a brand connects to its consumer is via a range of "touchpoints" -- that is, a sequence or list of potential ways the brand makes contact with the individual. Examples include retail environments, advertising, word of mouth, online, and the product/service itself.
Read more about this topic: Brand Engagement
Famous quotes containing the word external:
“Truth in philosophy means that concept and external reality correspond.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“Language disguises the thought; so that from the external form of the clothes one cannot infer the form of the thought they clothe, because the external form of the clothes is constructed with quite another object than to let the form of the body be recognized.”
—Ludwig Wittgenstein (1889–1951)
“It can be fairly argued that the highest priority for mankind is to save itself from extinction. However, it can also be argued that a society that neglects its children and robs them of their human potential can extinguish itself without an external enemy.”
—Selma Fraiberg (20th century)