Brand advocate is the marketing term for a loyal customer who is engaged into active promotion of a brand or a product without being paid to do so. They do so because of their positive experience with the brand.
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Famous quotes containing the words brand and/or advocate:
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)
“We hope the day will soon come when every girl will be a member of a great Union of Unmarried Women, pledged to refuse an offer of marriage from any man who is not an advocate of their emancipation.”
—Tennessee Claflin (1846–1923)