Present Day
Since 2003, high-end bourbons have seen revenue grow from $450 million to over $500 million, some 2.2 million cases, in the United States. High-end bourbon sales accounted for eight percent of total spirits growth in 2006. Most high-end bourbons are aged for six years or longer.
In 2007, United States spirits exports, virtually all of which are American whiskey, exceeded $1 billion for the first time. This represents a 15 percent increase over 2006. American whiskey is now sold in more than 100 countries. The leading markets are the United Kingdom, Canada, Germany, Australia, and Japan. Key emerging markets for American whiskey are China, Vietnam, Brazil, Chile, Romania, and Bulgaria.
Read more about this topic: Bourbon Whiskey
Famous quotes related to present day:
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)