Boomerang (Latin American TV Channel) - History

History

The channel was launched on July 2, 2001 with the same logo and programming from the United States version. It aired classic programming and different shows and series that had been dropped from Cartoon Network.

On April 3, 2006, the channel relaunched as a general children's network, becoming a version of Cartoon Network's sister network in India, POGO. Boomerang, with a new logo, started to air new series and shows, divided into different programming blocks which were the same that are aired on India's POGO. Those blocks included pre-scholar programming "MiniTV" ("TinyTV" in POGO), teen programming and classical programming. Each block had different colours which represent them.

On January 2008 the channel was relaunched again, but this time kept the same logo. The channel becomes a 24-hour teen-focused channel, with original and non-original productions and only focused on teenagers.

Since then, Boomerang has been airing successful original shows, as "BoomBox", which includes interviews and live concerts with different musicians from all Latin America, United States and more recently, United Kingdom.

On April 1, 2009 the channel launched a mobile service.

Outside of Latin America, the Latin American feed is an associate member of the Caribbean Cable Cooperative.

In mid-2010, the channel modified a little bit of the logo, transforming the squares around the word "Boom" in circles.

Since the Summer of 2011, it is currently the only Boomerang channel in the world to feature no cartoon programming whatsoever.

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