Background
In January 2008, it was reported that BoA was planning to enter the US market. However, Lee Soo Man, the head of BoA's label SM Entertainment, denied this, saying there was still more work to do in Asia. On August 29, 2008, SM Entertainment announced it had started a subsidiary label in the U.S., SM Entertainment USA. News reports started to surface once again about BoA breaking into the U.S. market. On September 2, 2008, BoA's label officially announced that she would be entering the US market under their subsidiary label. On September 10, a press conference was held at the Seoul Imperial Palace Hotel to further clarify her plans.
Read more about this topic: Bo A (album)
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