Acquisition By Starwood Hotels and Resorts
In January 2004, Starwood Hotels & Resorts Worldwide acquired Bliss spa from LVMH for a reported $25 million in cash. As part of the acquisition, Starwood launched Bliss Spas in several of its W Hotels in an effort to move its W hotel brand into the resort business. The first W Hotel to premiere a Bliss Spa was the W New York in New York City in November 2004. All W Hotels also feature Bliss in-room amenities, regardless of whether or not the hotel houses an actual Bliss Spa. The “Bliss Sinkside Six-Pack” includes a face wash, body wash, body butter, shampoo, conditioner and a bar of soap. Starwood’s Sheraton and aloft hotel chain will also feature Bliss amenities.
Read more about this topic: Bliss (spa)
Famous quotes containing the words acquisition and/or hotels:
“Always and everywhere children take an active role in the construction and acquisition of learning and understanding. To learn is a satisfying experience, but also, as the psychologist Nelson Goodman tells us, to understand is to experience desire, drama, and conquest.”
—Carolyn Edwards (20th century)
“Towns are full of people, houses full of tenants, hotels full of guests, trains full of travelers, cafés full of customers, parks full of promenaders, consulting-rooms of famous doctors full of patients, theatres full of spectators, and beaches full of bathers. What previously was, in general, no problem, now begins to be an everyday one, namely, to find room.”
—José Ortega Y Gasset (1883–1955)