Acquisition By Starwood Hotels and Resorts
In January 2004, Starwood Hotels & Resorts Worldwide acquired Bliss spa from LVMH for a reported $25 million in cash. As part of the acquisition, Starwood launched Bliss Spas in several of its W Hotels in an effort to move its W hotel brand into the resort business. The first W Hotel to premiere a Bliss Spa was the W New York in New York City in November 2004. All W Hotels also feature Bliss in-room amenities, regardless of whether or not the hotel houses an actual Bliss Spa. The “Bliss Sinkside Six-Pack” includes a face wash, body wash, body butter, shampoo, conditioner and a bar of soap. Starwood’s Sheraton and aloft hotel chain will also feature Bliss amenities.
Read more about this topic: Bliss (spa)
Famous quotes containing the words acquisition and/or hotels:
“Wars and revolutions and battles are due simply and solely to the body and its desires. All wars are undertaken for the acquisition of wealth; and the reason why we have to acquire wealth is the body, because we are slaves in its service.”
—Socrates (469–399 B.C.)
“Switzerland is a small, steep country, much more up and down than sideways, and is all stuck over with large brown hotels built on the cuckoo clock style of architecture.”
—Ernest Hemingway (1899–1961)