Acquisition By Starwood Hotels and Resorts
In January 2004, Starwood Hotels & Resorts Worldwide acquired Bliss spa from LVMH for a reported $25 million in cash. As part of the acquisition, Starwood launched Bliss Spas in several of its W Hotels in an effort to move its W hotel brand into the resort business. The first W Hotel to premiere a Bliss Spa was the W New York in New York City in November 2004. All W Hotels also feature Bliss in-room amenities, regardless of whether or not the hotel houses an actual Bliss Spa. The “Bliss Sinkside Six-Pack” includes a face wash, body wash, body butter, shampoo, conditioner and a bar of soap. Starwood’s Sheraton and aloft hotel chain will also feature Bliss amenities.
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