As A Collectible
After Billy Beer ceased production, advertisements appeared in newspapers offering to sell Billy Beer cans for several hundred to several thousands of dollars each, attempting to profit from their perceived rarity. However, since the cans were actually produced in the millions, the real value of a can ranged from 50 cents to one dollar in 1981.
Billy Beer was also featured on an episode of the reality series Auction Kings, where an appraiser deemed a case of unopened Billy Beer to be worthless; however, at the featured auction, the case was sold for $100.
The hit television show "The Simpsons" featured a can of 'Billy Beer' in the episode 'The Otto Show'. After Homer found a can of Billy Beer in his old jacket pocket he drank the beer and said "We elected the wrong Carter".
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