United States Senator
Brock served four terms in the House and then won the Republican nomination to face three-term incumbent U.S. Sen. Albert A. Gore Sr. in 1970, defeating country singer Tex Ritter in the primary. Brock's campaign was successfully able to make an issue of Gore's friendship with the Kennedy family and Gore's voting record, which was somewhat liberal by Southern standards, and defeated him.
While in the Senate, Brock was a darling of the conservative movement but was less than overwhelmingly popular at home; his personality was somewhat distant by the standards of most politicians. He was considered vulnerable in the 1976 election and several prominent Democrats ran in the 1976 Democratic Senate primary for the right to challenge him. The most prominent and best-known name, at least initially, was probably 1970 gubernatorial nominee John Jay Hooker; somewhat surprisingly to most observers, the winner of the primary was Jim Sasser, who had managed Gore's 1970 reelection campaign.
Sasser was able to exploit lingering resentment of the Watergate scandal, which had concluded only about two years earlier. However his most effective campaign strategy was to emphasize how the affluent Brock, through skillful use of the tax code by his accountants, had been able to pay less than $2,000 in income taxes the previous year; an amount considerably less than that paid by many Tennesseans of far more modest means. Sasser was also aided by the popularity of Democratic Presidential candidate Jimmy Carter in Tennessee as he would win the state by a double-digit margin. Although he started with a 30-point lead in polls over Sasser, Brock would lose his re-election bid by a 47%-52% margin.
Prior to his Senate re-election run, Brock was among those considered to replace Nelson Rockefeller as President Gerald Ford's running mate in the 1976 election.
Read more about this topic: Bill Brock
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