Brewery Strike of 1986
In the summer of 1986, when Big Rock had been in production for only a year, there was a strike at the Molson and Labatt breweries.
The strike at the two largest domestic brewers proved to be a windfall for Big Rock, as it was the only beer available in Alberta that summer. The brewery had to run around the clock to meet demand for the entire summer, and sales immediately doubled.
This was widely considered the "turning point" for Big Rock, and the time they were accepted as a serious contender in the market.
Read more about this topic: Big Rock Brewery
Famous quotes containing the word strike:
“Besides, our action on each other, good as well as evil, is so incidental and at random, that we can seldom hear the acknowledgments of any person who would thank us for a benefit, without some shame and humiliation. We can rarely strike a direct stroke, but must be content with an oblique one; we seldom have the satisfaction of yielding a direct benefit, which is directly received.”
—Ralph Waldo Emerson (1803–1882)