McDonaldland Character
In addition to the McDonald's signature hamburger, Big Mac was the name of a character, Officer Big Mac, in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Officer Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head.
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Famous quotes containing the word character:
“Have you not budged an inch, then? Such is the daily news. Its facts appear to float in the atmosphere.... We should wash ourselves clean of such news. Of what consequence, though our planet explode, if there is no character involved in the explosion? In health we have not the least curiosity about such events. We do not live for idle amusement. I would not run round a corner to see the world blow up.”
—Henry David Thoreau (1817–1862)