McDonaldland Character
In addition to the McDonald's signature hamburger, Big Mac was the name of a character, Officer Big Mac, in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Officer Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head.
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“The truth and regularity of a character is not, in justice, to be looked upon as broken, from any one single act or omission which may seem a contradiction to it:Mthe best of men appear sometimes to be strange compounds of contradictory qualities.”
—Laurence Sterne (1713–1768)
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