Beter Bed - Strategy

Strategy

Beter Bed Holding's describes its strategy for the realisation of these objectives by ensuring like for like growth in revenue at comparable store by increasing the number of visitors and improving conversion rates and average order values. The distinctive features of the retail formulas are to be enhanced by developing own marketing and product concepts based on purchasing strength. The bulk of mattresses sold by Beter Bed Holding are to be tested for the presence of hazardous substances in order to keep health hazards for customers and damage to the environment to a minimum. Separate websites and strategic partnerships are to be further developed. The existing concepts for stores are to be expanded, particularly outside the Netherlands. Cost control is to be achieved by low investment per store and flexibility in the leases, a general stringent cost policy, aimed at reducing costs and an increase in the number of initiatives in order to make energy consumption at Beter Bed Holding in the various countries more energy-efficient each year. The company's IT systems are to be utilised to improve organisational processes continually which should enable Beter Bed N.V. to respond quickly to new trends and to make capacity adjustments in the event of changed market conditions. Effective and efficient supply chain management from purchasing up to and including home delivery is to be further optimised. Packaging materials, particularly plastics and cardboard, are to be removed when delivering products. In future, these materials are to be segregated at the various distribution centres and presented for recycling. Sales methods and sales advice is to be improved through in-company training. Finally, by 2016 Beter Bed Holding aims for at least 25 percent of management positions at the company to be held by women.