Market
From the outset, the car was intended to compete on quality and grace rather than sporting reputation which had been the cornerstone of the pre-1931 Bentley company. The cars retained the famous curved radiator shape based on earlier Bentley models, but in all meaningful respects they were clearly Rolls-Royces. Although disappointing some traditional customers, they were well received by many others and even W.O. Bentley himself was reported as saying that he would "rather own this Bentley than any other car produced under that name." The Rolls-Royce Engineer in charge of the development project, Ernest Hives (later Lord Hives), underlined the Rolls-Royce modus operandus in a memo addressed to company staff "our recommendation is that we should make the car as good as we know how and then charge accordingly." At a time when the Ford 8 could be purchased new for £100, an early Bentley 3½ Litre cost around £1,500 (equivalent to £5.26 thousand vs. £78.9 thousand today), putting it beyond the reach of all but the wealthiest consumers. Despite not being a car of remarkable outright performance, the car's unique blend of style and grace proved popular with the inter-war elite and it was advertised under the legend the silent sports car. Over 70% of the cars built between 1933 and 1939 were said to have still been in existence 70 years later. Although chassis production ceased in 1939, a number of cars were still being bodied and delivered during 1940. The last few were delivered and first registered in 1941.
Read more about this topic: Bentley 3.5 Litre
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“A sentimentalist, my dear Darlington, is a man who sees an absurd value in everything, and doesn’t know the market price of any single thing.”
—Oscar Wilde (1854–1900)
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—Elizabeth Cady Stanton (1815–1902)
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)