History
The name Bell comes from the Tamil word Mani, which was the second name of the founder's mother, Mrs. Nesamani. The company that he first formed under the Bell brand was the Bell Pins Manufacturing company, in Palayankottai in 1952. With almost no competition in the stationery product line during the post-independence period, Bell Pins manufacturing company held brand monopoly nationwide. Laterally, the company had expanded into Standard Fireworks in Sivakasi, which is today the world's largest pyrotechnics company in terms of number of employees (the company has 9000 full-time workers). The Bell brand is today a reputed household name in India. Along with its sister concern, Standard Fireworks, the Bell Group is recognized as one of the leading brands in South-east Asia.
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