Behavioural Change Theories - History

History

Many of the original works outlining the major theories that are the basis for current knowledge about behavioural change theories were published in the 1970s and 1980s. These include Martin Fishbein and Icek Ajzen's work on the Theory of Reasoned Action and Ajzen's later modification of that into the Theory of Planned Behaviour, Albert Bandura's writings on Social Cognitive Theory, and James Prochaska and Carlo DiClemente's works on the Transtheoretical Model. More recently, interest in behavioural change theories has arisen due to their apparent application in areas like health, education, and criminology, leading to further research backed by institutions like the National Institutes of Health and the UK Prime Minister's Strategy Unit. With this renewed interest, however, there is also a shift towards research into understanding the maintenance of behavioural change in addition to broadening the research base for revising current theories that focus on initial change.

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