Responsible Drinking Campaigns
There have been various campaigns to help prevent alcoholism, under-age drinking and drunk driving. The Portman Group, an association of leading drinks producers in the UK, are responsible for various such campaigns. These include responsible drinking, drink driving (and designated drivers), proof of age cards. The Drink Aware campaign, for example, aims to educate people about how to drink sensibly and avoid binge drinking. The web site address is displayed as part of all of the adverts for products made by members of the group.
The Century Council, financially supported by a group of alcoholic beverage distillers in the United States, promotes responsible decision-making regarding drinking or non-drinking and works to reduce all forms of irresponsible consumption. Since its founding in 1991, it has invested over 175 million dollars in its programs.
Many campaigns by the alcoholic beverage industry that advocate responsible drinking presuppose that drinking for recreational purposes is a positive activity and reinforce this idea as an example of sensible consumption. Persons who believe alcohol can never simultaneously be used "sensibly" and recreationally would obviously disagree with the focus or direction of these campaigns.
A controversial anti-drunk driving advertisement in South Africa has threatened the public with rape in prison. The campaign is still underway with no reported complaints to the advertising standards authorities. Refer to: http://www.iol.co.za/news/crime-courts/drink-drive-campaign-gets-ugly-1.950728?showComments=true
Read more about this topic: Beer Advertising
Famous quotes containing the words responsible, drinking and/or campaigns:
“Healthy parenting is nothing if not a process of empowerment. As we help to raise our children’s self-esteem, we also increase their personal power. When we encourage them to be confident, self-reliant, self-directed, and responsible individuals, we are giving them power.”
—Louise Hart (20th century)
“There is no more miserable human being than one in whom nothing is habitual but indecision, and for whom the lighting of every cigar, the drinking of every cup, the time of rising and going to bed every day, and the beginning of every bit of work, are subjects of express volitional deliberation.”
—William James (1842–1910)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)