Beer Advertising
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries.
Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. It is in the alcohol industry's interest to demonstrate that effective alcohol campaigns only increase a producer's market share and also brand loyalty.
Read more about Beer Advertising: Advertising Around The World, Responsible Drinking Campaigns, Sponsorship in Sport
Famous quotes containing the words beer and/or advertising:
“Time grows dim. Time that was so long
grows short, time, all goggle-eyed,
wiggling her skirts, singing her torch song,
giving the boys a buzz and a ride,
that Nazi Mama with her beer and sauerkraut.
Time, old gal of mine, will soon dim out.”
—Anne Sexton (1928–1974)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)