Mission Statement
Starting from issue FFP. E in January 2009, Bearded have published a mission statement to reassert the reasons for the magazine's existence. This statement also appears on the magazine's website under the 'About Us' heading.
The statement, in full, is:
Bearded exists to generate coverage for independent labels and artists regardless of genre, background or how fashionable they are.
Bearded aims to do this in a publication that has top quality art direction and design at its heart, with writing that allows the reader to form their own opinions rather than being told what to think and what to like.
Bearded’s editorial direction is not dictated by advertisers, distributors or anybody else that might generate monetary support. It is put together exclusively by music lovers for music lovers – like a conversation in a pub, but with much nicer paper.
Bearded tries to make its money simply through magazine sales and Beardaid support. Help us carry on making beautiful, refreshing and unwavering publications at: www.beardaid.co.uk.
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