Sociology of Beanie Babies
Based on the sales and revenue of this toy, Ty Warner Inc. created an empire worth over $6 billion. In 1995, demand was increasing significantly, resulting in a profit of $250 million in the following year, with substantial re-sale value in the secondary market. In 2008 Ty, Inc. released a follow-up line, Beanie Babies 2.0, for use on online games on the Ty website.
Read more about this topic: Beanie Baby
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