Be Inc. - Company Name

Company Name

According to several sources including Macworld UK, the company name "Be" had its origin in a conversation between Gassée and Be co-founder Steve Sakoman. Gassée originally thought the company should be called "United Technoids Inc.", but Sakoman disagreed and said he would start looking through the dictionary for a better name. A few days later, when Gassée asked if he had made any progress, Sakoman replied that he had got tired and stopped at "B." Gassée said, "Be is nice. End of story."

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