Use in Advertising
Another version of the baseball cap is a plastic mesh cap with a foam front imprinted with a company logo. This style of baseball cap is sometimes called a trucker cap or a "gimme cap" because it is given away for free as an advertising pitch.
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Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)