Use in Advertising
Another version of the baseball cap is a plastic mesh cap with a foam front imprinted with a company logo. This style of baseball cap is sometimes called a trucker cap or a "gimme cap" because it is given away for free as an advertising pitch.
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Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)