Use in Advertising
Another version of the baseball cap is a plastic mesh cap with a foam front imprinted with a company logo. This style of baseball cap is sometimes called a trucker cap or a "gimme cap" because it is given away for free as an advertising pitch.
Read more about this topic: Baseball Cap
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)