Use in Advertising
Another version of the baseball cap is a plastic mesh cap with a foam front imprinted with a company logo. This style of baseball cap is sometimes called a trucker cap or a "gimme cap" because it is given away for free as an advertising pitch.
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)