Banyan Systems - Banyan's Marketing Technique

Banyan's Marketing Technique

Banyan sold its products on the strength of its feature-set, and via the fervent, zealous advocacy of its customers. The organization often struggled to mount decent marketing campaigns. Some examples of Banyan's marketing during this time period were:

Slogan: Banyan VINES: Networks for those who think big.

Slogan: There's more to networking than just hooking things up (which was image related with a horse drawn carriage with various horses hooked up going in different directions).

Internal Slogan: The server to have when you're having more than one.

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