Banyan's Marketing Technique
Banyan sold its products on the strength of its feature-set, and via the fervent, zealous advocacy of its customers. The organization often struggled to mount decent marketing campaigns. Some examples of Banyan's marketing during this time period were:
Slogan: Banyan VINES: Networks for those who think big.
Slogan: There's more to networking than just hooking things up (which was image related with a horse drawn carriage with various horses hooked up going in different directions).
Internal Slogan: The server to have when you're having more than one.
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Famous quotes containing the word technique:
“Technique is the test of sincerity. If a thing isn’t worth getting the technique to say, it is of inferior value.”
—Ezra Pound (1885–1972)