Banyan's Marketing Technique
Banyan sold its products on the strength of its feature-set, and via the fervent, zealous advocacy of its customers. The organization often struggled to mount decent marketing campaigns. Some examples of Banyan's marketing during this time period were:
Slogan: Banyan VINES: Networks for those who think big.
Slogan: There's more to networking than just hooking things up (which was image related with a horse drawn carriage with various horses hooked up going in different directions).
Internal Slogan: The server to have when you're having more than one.
Read more about this topic: Banyan Systems
Famous quotes containing the word technique:
“A successful social technique consists perhaps in finding unobjectionable means for individual self-assertion.”
—Eric Hoffer (1902–1983)